The part about my job I do love the most is the travels. I have been so fortunate to travel the world, experience people and cultures that I probably never would have seen before. When you become a brand ambassador, everything changes, there is no routine. No two days are the same. No two weeks are the same. Everything is different. When you're a bartender working in a bar, you have the bar family, you have your regular guests.
So there's a lot of things that I miss about bartending. When you are creating a cocktail it's an overarching flavor combination that you have in mind or you're working towards. And then within that, there's the theme of balancing.
Bartenders love to work with gin because it's the original spirit of the cocktail. And it's so versatile in cocktails. Be careful about the trend of making cocktails just for Instagram, rather than the quality of flavor and the opportunity to pair with food for the guests. What we covered in this episode with Brand Ambassador Charlotte Voisey. Their job is to make people fall in love with the company's brands such as Hendrick's Gin or Glenfiddich Scotch or Balvenie Scotch.
Charlotte Voisey's role is to search for people whose personality fit those brands so that they can really bring them to life for people and extend the brand into human interaction. A good Brand Ambassador needs to have the ability to truly connect with people, and that's often through charisma, it's through interesting personality, it's through having the confidence to be a great presenter in a room.
Charlotte Voisey says that the events that Brand Ambassadors create could be a study on techniques, a talk on different trends that are happening in the industry, or what's happening in different geographical areas of the world about trends in cocktails.
Brand Ambassador is a wonderful job and it's an incredible experience. There's a lot of travel and you have access to experiences that most people will never see. The catch is that you are always on! Charlotte Voisey explains the process how to become a Brand Ambassador. We talk about cocktail making and about Charlotte Voisey's approach to cocktails.
Series of rapid-fire questions. Link to the podcast episode on Apple Podcast. She has contributed dozens of cocktail recipes to Liquor. We inspire, entertain and educate anyone—and everyone—interested in what happens in the glass and out of it. Dotdash is among the largest and fastest growing publishers online, and has won over 50 awards in the last year alone, including Digiday's Publisher of the Year. Actively scan device characteristics for identification.
Use precise geolocation data. Select personalised content. Create a personalised content profile. Measure ad performance. Charlotte is young and gorgeous, and she travels around the world promoting gin and mixing cocktails.
How the hell do I get a job like that? Afterward, Charlotte and I were part of a small group that headed downtown to check out the newly opened KO Prime formerly Spire in the Nine Zero hotel.
We sampled a few nouveau cocktails, some of which were quite good more on that in another post. Finally on to No. The drink was fitting, since Charlotte used to represent Glenfiddich and promote scotch-based cocktails. How does a woman represent a scotch brand? Garnish with an edible flower.
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